Image credit: © 2025 Kei Kobayashi
Step into history, culture, and storytelling reimagined through cutting-edge immersive technology at the SIGGRAPH 2025 Immersive Pavilion. This year’s showcase brings global cultural heritage to life in bold, interactive formats — bridging the past and future through VR, AR, and mixed reality. Discover how innovators are preserving traditions, celebrating identities, and unlocking access to rich histories, all through immersive experiences designed to move, teach, and inspire.
Bringing Traditional Japanese Art to Life
In “Kacho-Zu (Painting of Flowers and Birds) Experience System Using Brushes”, visitors can engage with classical Japanese art like never before. Using digital brushes and motion-tracking technology, participants can create and interact with stunning paintings inspired by kacho-ga — traditional Japanese depictions of flowers and birds. This immersive experience blends centuries-old aesthetics with modern technology, offering a meditative, hands-on encounter with cultural artistry.
Image credit: “Love That Defies Mortality: Asymmetrical Transmedia Narrative and Interaction in the Chinese Classic Theatre The Peony Pavilion” © 2025 Dingtian Wang, Zhaolong Wang, Ziyu Kang, Shan Wang
A Timeless Chinese Love Story Reimagined
“Love That Defies Mortality: Asymmetrical Transmedia Narrative and Interaction in the Chinese Classic Theatre The Peony Pavilion” breathes new life into one of China’s most iconic classical operas. By weaving interactive media, asymmetrical storytelling, and immersive visuals, this experience reinterprets The Peony Pavilion’s tale of love, dreams, and destiny for modern audiences. Participants become part of the narrative itself, experiencing both ancient theatrical tradition and futuristic storytelling all at once.
Image credit: “Blossoms Across Time: AI-Assisted Cultural Dialogue Through Diverse Artistic Expressions in VR Intangible Cultural Heritage Experience” © 2025 Yingna Wang, Qingqin Liu, Xiaoying Wei, Mingming Fan
Cultural Dialogue Blossoms Through VR and AI
“Blossoms Across Time: AI-Assisted Cultural Dialogue Through Diverse Artistic Expressions in VR Intangible Cultural Heritage Experience” invites participants to explore intangible cultural heritage through an immersive, AI-enhanced virtual space. By blending traditional art forms with cutting-edge artificial intelligence, this experience creates a vibrant dialogue between past and present, allowing users to witness and contribute to evolving cultural narratives in real time.
Image credit: © Giioii Immersive Studio, 2025. All rights reserved. All images are original and created by Immersive Studio.
Where History Dines: The Last Joseon Royal Banquet Comes Alive
“Palace Immersive Goong” offers an unforgettable location-based VR experience that brings to life the grand royal banquet of Korea’s Joseon Dynasty — an event that was planned but never realized. Step into an exquisitely detailed virtual palace where history unfolds around you, rich with cultural rituals, sumptuous settings, and stories of the past. This immersive journey combines advanced VR technology with Korea’s heritage, allowing participants to experience a majestic celebration frozen in time and discover the traditions that shaped a dynasty.
These experiences aren’t just about viewing history — they’re about becoming part of it. Through art, storytelling, and cutting-edge technology, the Immersive Pavilion invites you to engage with cultural heritage in ways that are deeply personal and universally resonant. Come ready to connect, create, and be transformed. Register now to experience the Immersive Pavilion at SIGGRAPH 2025, and step into the story.
